The Leading Marketing Tool You Aren’t Using – And Why You Can’t Afford NOT To

Dashing out the office door for a quick caffeine pick me up, I saw it. Effortlessly cruising down the street, its red velvet cupcakes and sprinkles taunted me. I salivated. I drooled. My coffee quest became a distant memory, and five minutes later, I was happily noshing on a cupcake — and carrying a dozen more back to the office. The cause of my sudden sweet tooth? A colorful, vinyl-wrapped PT Cruiser, prominently featuring tasty-looking cupcake graphics and the address for a local bakery. Chalk up another win for vehicle advertising!

Vehicle advertising, also known as vehicle wrapping and mobile advertising, reaches more consumers at a lower cost per thousand impressions (CPM) than any other form of outdoor advertising. One vinyl vehicle wrap on a fleet car, truck, trailer or van can generate between 30,000 and 70,000 impressions daily — and even more in urban media markets, like Seattle. And vehicle wraps boost name recognition 15 times more than any other form of advertising. It’s inexpensive, practical and an effective way to spread the word about new products and services. And yet thousands of small businesses fail to take advantage of this cost-effective marketing tool, while wasting thousands on over-priced advertisements. “But it’s not Twitter!” you protest. “And how do I know vehicle wraps actually work?” Sort through the hype here and get the real facts on vehicle wraps — the leading marketing tool for your small business needs.

Marketing in the digital age: Making sense of all the hype.

In today’s media saturated world, cost-effective advertising is the difference between success and failure. The shift from traditional print campaigns to online marketing has left many small business owners wondering, “What should my company do to stay competitive and get noticed?” Advertising through traditional means, such as the Yellow Pages, is costly and no longer effective. Radio and television advertisements are simply too expensive for most small businesses to afford. And for all the hype, the online world is not any easier or affordable for small businesses. Marketing emails end up unread in the spam bin. Search engine pay-per-click advertising can quickly add up. And the sobering reality remains that a small business’s advertising budget simply cannot compete with a Fortune 500 company’s vast financial resources.

At the same time, Americans’ spending patterns are changing. In these tough economic times, the majority of Americans are living a simpler life, scaling back on big purchases, spending less, and saving more. Adjusting your company to this new economic reality is not as east as simply lowering price points. The average American customer is now an expert at online comparison shopping — whether it’s finding the biggest sale on a product, locating coupons or comparing service costs. And it’s not just product comparisons that customers are researching. With limited resources, your customers want to ensure they get the biggest bang for their buck and purchase from companies they know they can trust. Marketing today is as much about being a trusted, respected corporate citizen as it is about understanding the latest social media buzz. So how does a small business owner sort through all the hype and develop a cost-effective advertising strategy?

Step 1: Define your brand.

Local businesses must build and maintain a strong brand for their companies, and for good reason. Without a strong brand, no one will know what a local business offers and where it is located. In a world of sprawling big box stores and over-sized corporations, a small business must work twice as hard to define its brand. A strong brand translates into a strong relationship with your target audience, and allows you to cultivate a strong culture around your product, service, or organization. Before you make any advertising decisions, you need to define your brand. Ask yourself these questions: What is my company’s mission? Why is my product or service unique? Who is going to buy my product or service? What do I want my target audience to think about my product or service? Write down the answers to these questions on a sticky note. Refer back to this note before you make any advertising decisions to be sure your marketing strategy is true to your brand.

Step 2: Do your research, know your product, know your audience.

Avoid falling head-over-heels for the latest marketing trend by doing your research. Firstly, what is your product? Too many small businesses rush into advertising decisions without taking the time to understand their brand and product. If you don’t know what you are selling, how can you sell it? Your product can’t be both high-end and budget-friendly. Why is your product unique and what makes it worth the money (whatever the price point)? Secondly, know your target audience. What are the needs, habits and desires of your current customers? What about your prospective customers? Finally, take the time to study your local industry. If your business has a storefront, how can you increase walk-in traffic in your neighborhood? If you offer a common service, what is it about your company that makes your service stand out from the rest? Don’t rely on what you think you know — invest in the marketing research to get it right. Conducting marketing research will help grow your business by both identifying potential customers and avoiding marketing pitfalls.

Step 3: Choose the right media tool.

Small businesses often make the mistake of not choosing the right media tool for the job. Instead, they choose the latest ‘trendy’ tool. For example, with the explosion of social media, small businesses rushed to pump out Facebook newsfeed and Twitter updates. But in a sea of Twitter updates, your product becomes one more tweet lost in the noise — akin to another email dumped directly into the spam bin. Amid the hype about building buzz over social networks comes a sobering realty for many small businesses. Generating and updating content for networks such as Facebook and Twitter can be both a mental energy and time drain that gets your company nowhere. Investing hours each day in updating a Twitter feed is simply not worth the loss in productivity. Social media campaigns rely on carefully segmenting and identifying a select target audience. But with all this segmentation, small businesses often miss their core audience and fail to translate online buzz into real-world profit. Don’t get me wrong: social media can — and often should — play a role in your marketing strategy. But falling too hard for the latest marketing trend can leave your company without a well-rounded strategy and the right media tools to compete. Always remember your brand, your product and your audience. The number of people (in your target audience) who actually use Twitter on a daily basis and pay attention to tweets from your company is a lost less than you think. Look at your sticky note, and stay on track!

Step 4: Get the biggest bang for your advertising buck.

From Super Bowl commercials to glossy advertisements, big businesses spend the big bucks when it comes to marketing. In all likelihood, your advertising budget will never rival a large company’s budget. But even if your biggest competition is the corner shop down the street, when it comes to advertising, your small business still needs to get the biggest bang for its buck. Vehicle wrapping is a cost-effective, proven marketing technique — allowing you to compete with the big boys for a fraction of the price.

Most small business owners cannot afford TV and radio advertising, and mistakenly think that they cannot afford a billboard advertisement. But if you own a car, you already own the advertising space. So why not use it? Promote your business on your daily commute. Simply by driving to and from work, you can advertise your product or service and directly connect with thousands of potential consumers. If you have a fleet of company cars, invest in fleet vehicle wraps. When your employees meet with a client, they will arrive in style, connoting professionalism and authority. And as an added benefit, studies show that employees are safer, better drivers when driving a clearly labeled fleet vehicle.

Statistics prove that one vehicle wrap can generate over 10 million impressions per year. The cost of advertising over the life of the vehicle is minimal, especially when compared to other forms of advertising. And vehicle wraps work for all types and sizes of businesses. Major corporations already know this secret. Big companies wrap their vehicles. But many small businesses have failed to capitalize on this cost-effective marketing tool. You have a great logo and marketing message — now share them with the world!

Step 5: Generate publicity.

Nothing improves sales or builds company reputation like great publicity. Especially when the publicity is free! But how do you generate the ever-elusive word-of-mouth buzz? Nothing stands out from the crowd quite the same way that a vinyl wrapped vehicle does. Whether you have a fleet of PT Cruisers covered with your logo, a car with your logo on the roof, or a company van, a vinyl wrapped vehicle proudly announces your brand. Vinyl wrapped cars are an unexpected sight — a break from otherwise ordinary, mundane vehicles — that make people stop and take notice — and keep talking about it at the water cooler later that day. A big part of getting the biggest bang for your buck in advertising (See Step 4), is ensuring the advertising technique you use also generates free publicity. One wrapped vehicle that gets everyone talking is better than a stack of paper mailers that end up in the waste bin. So make your own headlines and create free buzz with vehicle wraps.

Step 6: Boost sales!

Whether you are selling cupcakes or marketing a service, boosting sales is the end goal of all advertising. If you’ve done your research (See Step 3), you may be surprised that there is a big gap between what you are selling and what your customers want to buy. Customers do not simply purchase a product or service; they buy into a lifestyle and a persona. Whether you are a new or established company, the fastest way to boost sales is to close the gap between your product and your customers’ expectations. Effective advertising — that captures the essence of your new, core message and your customers’ expectations — is the key to the success of your small business. Powerful graphics and images are the best way to visually connect with customers and deliver your message. And the best, most cost-effective way to get your message out to your customers is on vehicles. Your customers already spend hours in a car commuting or walking around a downtown area. A vehicle wrap is a quick, cost-effective way to redefine a brand or launch a new product. More than 95% of Americans are reached by media targeting vehicle drivers and passengers. Mobile advertising is an ideal way to outshine the competition and differentiate your brand — two key components to boosting sales. Send your employees driving around town in colorful cars covered in tasty cupcakes, and people will start lining up outside your cupcake bakery, too!

More impressions, more money: The marketing science behind vehicle wraps.

A successful marketing campaign can be difficult to achieve. You want to stand out and be different, but not too different. You want to be trendy, but not alienate longtime customers. You want to spend pennies, but look like you spent millions. After reading through the steps to successful marketing above, the clear solution for small businesses is a vinyl vehicle wrap or vehicle lettering.

A vehicle wrap generates instant attention. Your small business will get noticed, and you can differentiate yourself in a crowd of competition. A vinyl wrap transforms your car, truck, van or fleet into eye-catching advertising machines. It builds your brand recognition, raises your company’s profile and reinforces brand identity. Oh, and it’s a long-term investment that costs next to nothing — and can potentially generate thousands in profit via free, word-of-mouth publicity. “Okay,” you say quizzically. “It sounds almost too good to be true — how do I know this actually works?” The answer: impressions.

One way marketing gurus measure the success of an advertising campaign is with impressions. You may be familiar with terms such as ‘cost per impression’ (CPI). Each time an individual views an advertisement represents an impression. The effectiveness of an advertising campaign then can be determined by dividing the cost of the entire campaign by the number of impressions. For example, according to Nielsen Media data, the CPI for a national magazine ad is $0.033 and a prime time TV ad is $0.019. However, the actual cost of the ad, including production and placement, may run over a million dollars. Clearly not the biggest bang for your buck if you are a small business!

In comparison to pricey television and print ads, a vinyl vehicle wrap costs very little, and last far longer. In fact, mobile advertising (vehicle wraps and lettering) is the most effective and efficient form of outdoor advertising. A partial wrap may cost as little as $500, and a full wrap as little as $2,000. When professionally printed and applied, a vinyl vehicle wrap or vehicle lettering can last up to seven years. With upwards of ten million impressions per year, both your CPI and initial cost is very low. Driving to and from work, or simply parked on the street, your vehicle is an eye-catching, can’t-be-missed advertisement. In the past seven days alone, eight out of ten Americans report they have walked in a town, city or downtown area. This pedestrian traffic represents a huge, untapped market, allowing you to bring your marketing directly to your consumers. At the same time, millions of Americans drive their car in the daily work commute. Even if they haven’t had their morning coffee, it will be hard for them to miss your brightly colored, vinyl wrapped vehicle in the lane next to theirs. That’s why vehicle wraps and lettering give your small business the biggest bang for your buck.

Bad graphics, bad design: Avoiding a branding catastrophe. We all remember that one really bad sign or poorly designed logo that made us think “Really? Are these people professionals or a bunch of amateurs? What on earth were they thinking?” Instead of engaging with the brand, we walked away puzzled, disgusted, shocked — or worst of all — told our friends about how bad the design was. Definitely not the public relations move that company intended with the design!

The goal of every marketing initiative is to clearly communicate your message. Design is at the root of this communication. Good design visually implements your marketing strategy; poor design does not. The old adage, “It’s not what you say, but how you say it,” is still the fundamental truth of effective marketing. In fact, nothing screams unprofessional and damages your brand like bad graphics. On the other hand, good design establishes your brand’s legitimacy. Fundamentally, good graphic design should: (1) improve your image and strengthen your brand, (2) make your business stand out from your competitors’ and (3) convincingly sell your messages to customers with a strong emotional appeal. These all add up to one thing: a better small business. Think of graphic design not as an expense, but as an investment in your company’s future. If you aren’t a graphic designer, don’t create your own logo. Leave the logo, and marketing collateral such as brochures and case studies, to a professional design team.

There is a fine line between getting the biggest bang for you buck and looking cheap. When you choose to advertise with vehicle wraps, your goal is to cut costs, not quality. From color disasters to font fiascoes, don’t gamble your business’s brand away on sub-par design. Leave the design of your vehicle wrap to the professionals. An experienced, professional team understands how to use design elements for maximum visual impact. For example, a simple graphic communicates more information in less time than text. A high color contrast, strengthened with a drop shadow, will improve legibility. Emphasize the name of your company, phone number or address with large letters and bold type. The best designs stimulate an emotional, subconscious reaction in the viewer, like when I spontaneously bought a dozen cupcakes. A poorly designed wrap would have failed to stimulate this emotion, or worse yet, go completely unnoticed. Whatever your graphic needs, avoid a branding catastrophe and go with the professionals.

The technical stuff: How vinyl vehicle wraps, vehicle graphics and vehicle lettering work.

Vehicle wraps help local businesses better engage customers and boost revenue — for a fraction of the cost of traditional advertising. When choosing what type of vehicle wrap, graphics, or lettering, consider your needs. If you just want to include your company’s name and contact information on the door, consider vehicle lettering. If you want to include a logo or graphic, consider vehicle graphics or a partial vehicle wrap. If you truly want to transform you vehicle or fleet into a mobile billboard, choose a vinyl vehicle wrap.

The most important decision you will make is the team you choose to apply the wrap, graphics or lettering. Always, always, always go with the knowledgeable professionals. While vehicle wraps are a cost-effective form of advertising, outfitting an entire fleet still represents a significant financial investment, and you want to have it done right the first time. When properly applied, your vehicle wrap will last for up to seven years. Improper application and poorly designed graphics, however, can spell disaster for your marketing plans. Take the time to find a professional and engaging team that will work with you to meet your needs.

How do vehicle wraps get applied and how long will it take?

Depending on the size, a vehicle wrap is typically applied over a few days. Once the final design is approved, the production team will pre-flight check the graphics and manage any necessary resizing. If you choose a vinyl body wrap, technicians will trim the wrap down for application, and then bond and smooth the wrap over the contours of your vehicle. This application process, while straight forward, must be handled by a team of experts. If a vinyl wrap is improperly applied, it may peel or crack, and will need to either be removed or completely replaced.

Will the vinyl covering damage my car?

Not at all! In fact, the vinyl will protect your car body from UV rays. A few years under the wrap is like giving your vehicle a professional beauty treatment. The wrap peels off like a label on glass, requiring little more than rubbing alcohol for touch ups. When removed, your vehicle’s exterior will look brand new, often resulting in higher resale value for clients. Talk about a great investment!

What parts of my car will the vehicle wrap cover?

Vehicle wraps typically cover the majority of the vehicle, including the side the windows. The only windows that are always excluded (for legal compliance) are the front windshield and front driver and passenger side windows. The rear window and rear side windows are typically covered. The window covering material is called a “window perf”. It has tiny holes that let you see out, but the outside viewer looking at the vehicle only sees the graphic. A 100% vehicle wrap covers the whole vehicle as described above, and with the noted front window exceptions. Doing the top of the roof is optional, although adds an extra bang for you buck, especially in urban communities with tall buildings.

What if I don’t want to cover the entire vehicle?

No problem! You do not have to cover the entire vehicle. Some small businesses prefer to get a partial vinyl wrap or simply apply vinyl lettering on the doors or roof. You can choose between covering 20%, 40%, 60% or 80% of your vehicle. You can also do simple vehicle lettering.

Why should I cover the roof of my car?

If you work or live in a big city, consider wrapping the roof of your car. Covering the roof with your company name, phone number and web site is great when you are driving by or working at job sites that have tall buildings. People will look down and see your company advertisement driving by — that definitely makes a lasting impression!

What are specialty vinyls?

There are specialty vinyls that are reflective or luminescent (glow in the dark). In darkness, these vinyl wraps can get a customer’s attention (so you are always able to market your company 24 hours a day– even at night!) or they may be applied for safety purposes.

What if my car gets dirty — can I wash my vehicle wrap?

If you have a full vinyl vehicle wrap, you will want to hand wash your vehicle. This extra care — rather than using a power washer — will protect the integrity of the wrap, and ensure it remains beautiful for years to come.

The bottom line: your business simply can’t afford for you NOT to use vehicle wraps!

You now know the importance of building an effective brand — and how good graphic design and cost-effective marketing is essential to connecting your brand with your target audience. At times, marketing in the digital age may seem overwhelming. You know not to let your advertising decisions be guided by chasing the latest media trend. At the same time, it’s clear that maintaining the status quo is no longer good enough, especially as consumers change their spending habits to reflect the tough economy. And yet, small business owners often ask, “Why isn’t my marketing plan working? It’s they way I’ve always done it — and it worked in the past!” And here is your answer: traditional advertising that worked in the past is simply not going to work today. The hard truth many small businesses avoid is that they talk about change a lot more than they actually engage in change. This is understandable. Changing a marketing strategy can seem at times like a scary jump into the unknown — or a misguided chase of the latest (and not so greatest) online advertising trend. There is nothing scary, however, about adapting your marketing strategy to include vehicle wraps. In fact, the only scary thing about vehicle wraps is how few small businesses currently take advantage of this inexpensive and highly effective marketing technique.

Vehicle advertisements are an easy and proven way to put a little spice in your image and fire up your bottom line. Whether you are a new business out to make a name for yourself or an established business wanting to stay ahead of the competition, you simply can’t afford NOT to use vehicle wraps. And any vehicles you wrap will retain the quality of their exterior finish, avoiding UV light damage — a huge plus for resale. Fortune 500 companies already know how successful mobile advertising is — and now you do too! So let go of your past assumptions about marketing, think long and hard about your brand, audience, and product, and starting raking in the profit with vehicle wraps!

Can I Use a Blog or My Space to Promote My Book?

I have tried both using a blog and My Space to promote myself and my books. I had heard of My Space but thought it was a place for teens or kids, the description on their website is "a place for friends". One afternoon I was reading an issue of Entrepreneur and they had a story about a woman who said she had used My Space as a marketing tool for her business. My first thought was "there are business people on My Space?" So I checked it out. I found there were very few business people that were active members, and a lot of teens, younger kids, musicians and people looking to party and meet other people with similar interests. I also saw that they have groups and some do certain to business while some seem as if they are business related but are "Get Rich Quick" groups. There are groups for anything you can imagine someone might have an interest in. Many for authors grouped by genre. I thought I would try it, since I like to try everything to market myself and my books and it was free! I created my profile page, uploaded my pictures and began browsing the site for other business owners.

I have met a few people that I network with but I did not have a huge response or increased traffic to my website or orders of my books because of my myspace page. It is a fun way to meet a few other business people but you also have to weed through the emails from people just "hanging out" there and sending you emails about dating or partying. I found it was not worth the time and effort to continuously maintain a My Space profile for my business, but am expecting that will change. It was taking me too much time to weed through all the "friend requests" and "emails" from people who had no interest in my books or business. I have left my page up and do check it occasionally as well as post to my blog. My Space page also comes up when someone does a search on Google or Yahoo for me, so that is a bonus as well. If they find me on My Space and then visit my website, I have accomplished what I started out to do.

My recommendation with My Space is that if you have the time to create a page and do a little searching for business groups and people, it is something that does not hurt you to have it out there, but I would not count on it to help you make more sales or increase your websites traffic.

Depending on what you are marketing, a blog at My Space may be the tool for you. Tish Hill, from "Off the Hanger" which sells, buys and trades high quality used clothing and accessories. "My Space is a great option for me because my target audience is young people who want high quality fashion without the big price tags." states Tish. "My Space is user friendly, anyone can create a page without any technical knowledge" says Tish. "You can screen the friends you accept, so you have quality contacts, and send out bulletin boards of special events or sales and keep a blog with fashion tips and ideas from what we have in the store." I think this is a great option for young people who visit My Space; to have other profiles to view that are positive if they are going to be "hanging out" on My Space.

Depending on your business and who your target audience is, My Space can work to help market your business. Check it out and you can decide if it is a good fit.

When you blog, it is like a diary. You can post every day, a few times a day or whenever you have something you want to share with your readers. In my case, my blog is about Credit Policy for businesses and how to extend credit and manage credit risk. The difference here and why this is so much more successful with marketing yourself than My Space, is that this is a blog for business! My Space does not provide me with my target audience, but Know More Media does, so this is a perfect fit if you have something of interest to entrepreneurs, business owners or business professionals.

When you use a blog to market yourself and your books, remember it is not a bulletin board for advertisements. You can list accomplishes, such as a book release or press event, but do not blatantly advertise your books. If you do, you will not have many readers. Give your readers valuable information, and update it often to keep them coming back and to keep the search engines coming back to index your blog. You want to post quality information, for example, I write books about collecting money and starting a collection agency. In my blog posts I try to give people tips on how to collect more money, or what is going on in the news in regards to my subject matter. You can incorporate other authors from your genre and do little interviews with them, link to their websites, and have them linked to your blog.

Easton Ellsworth who writes for "Business Blog Wire (www.BusinessBlogWire.com) and is also an associate editor for the Know More Media network of blogs about business has some great tips for authors who want to utilize a blog to help promote their books. "A blog can promote your books in many ways. You could use a blog to tell existing and potential customers about new books, products or services "states Easton." Says Easton.

Easton was kind enough to share with me a simple process anyone can use to launch a blog right:

o Choose a specific purpose and target audience.

o Pick a smart URL and title.

o Establish guidelines for the person (s) who will write for the blog.

o Read other blogs and talk to bloggers in your industry.

o Prepare a modest collection of ready-to-publish posts and quietly put several of them online.

o When you're ready, tell the world about your blog!

I have a blog ( http://www.BizCreditPolicy.com ) through Know More Media, which is an online publisher of business information and news. The authors provide a broad spectrum of business knowledge, publishing their expertise on a continuous basis. This is a great marketing tool.

Career Tip – If You Are Not on LinkedIn You Are Nowhere

On Fortune magazine, Jessi Hempel, wrote on March 25, 2010: How LinkedIn will fire up your career. More than 60 million members have logged on to create profiles, upload their employment histories, and build connections with people they know.

For the companies hiring, LinkedIn is also a cheaper way to find good candidates than hiring an executive search company. Your contacts in your network, the way you use LinkedIn, participating in Q & A, groups or showing events you attend is a way for potential candidates to be found without actively searching.

There are many very simple applications you can add to your LinkedIn profile such as Slideshare where you can broadcast your PowerPoint presentations, you can display the books you recommend with Amazon. Please have a look at other applications on the top line menu by clicking on More ..

As a small business owner, it is also very true for clients to find you. I have been contacted and hired as a coach on LinkedIn many times.

If you are proactive, energetic and show that you are not lazy and passive, you stand out of the crowd.

Even if a lot of people say that Twitter is not a good tool for professionals to find a job, I always recommend to try it long enough, usually more than 3 months, to see who are the people active in your field, get new ideas and show that you make an effort to stay up to date with the technology. Most recent articles about Twitter show that 80% of users are using it for business purpose.

I recommend strongly to job seekers to build a personal brand on LinkedIn even if you are not searching actively. In fact you have already a personal brand, if you like it or not, everything you mentioned on the web will stay forever so you want to make sure recruiters and hiring companies. you.

How do you brand yourself for success?
# 1: you must understand your target audience
# 2: you must create value for your prospects

There are 5 steps to build your brand:
1. Make a personal vision: Writing a personal vision helps you identify your ideal job that reflects WHO you really are and who you want to be in the future. The vision must inspire you and also your prospects.
People need to see their personal benefits from your vision.

2. Define a personal mission statement: a mission helps you define your life purpose: what do you really want to do, with what would you like to work? what type of working environment do you like?

3. Identify your values, strengths and weaknesses: build self-awareness, identify your motivation and learning styles, your typical reactions to stress, what are you good at? What makes you in the 'flow'

4. Know your prospects and define your target audience: identify industries, company profiles, job titles, your ideal boss and how to reach and communicate with your prospects.

5. Set Goals, Objectives, Strategy and Action Plans

Most Popular Celebrity Magazines in Australia

If you were to take a random survey today on the most popular main stream magazines by number of sales whether in Australia or worldwide, it should come as no surprise that a large proportion of the magazines will be those cover celebrities or celebrity-relevant news. Let's face it: celebrities, socialites and even overrated groupies make for a juicy read especially when the news is scandalous (unfortunately). Everybody wants to find out what Kylie Minogue has been up to, when the next season of the Neighbors series will be released and which potential blockbuster movie Russell Crowe is set to feature in. Bottom line: celebrity news is big business and magazine publishers know it. In Australia, a number of magazines have firmly established a place for themselves in the hearts and minds of the magazine-reading public.

OK magazine

OK is an international magazine but that has a weekly Australia-focussed release. Other than Australia, the magazine boasts readership in 19 countries contracting over 30 million readers. First launched in Australia in September 2004 as a monthly magazine its rapid growth precipitated a moved to weekly publication. OK specializes in celebrity news and has in particular opted to take a positive angle as far as celebrity news is concerned. For instance, OK is famous for its coverage of celebrity weddings and extensively covered the weddings of actors Michael Douglas and Catherine Zeta-Jones, musician Britney Spears and Kevin Federline among many others. Its international profile is a plus for someone that is looking for a mix of both Australian and International news.

WHO magazine

Who Australia is another famous weekly celebrity magazine in Australia. Internally, WHO magazine is the globally recognized People magazine. The brand name WHO was settled on the realization that there was already a People magazine in Australia and that had exclusive rights to the use of the 'People' brand name. WHO covers celebrity news and features. The magazine will frequently include exclusive celebrity interviews, photos, gossip and social responsibility stories.

Vogue Australia

Vogue international has managed to position itself as one of the entities in global fashion trends. Vogue Australia magazine builds on the success of this model to deliver high street but relevant fashion to the Australian audience. However, in keeping with the global Vogue magazine's tradition, Vogue Australia not only covers fashion trends but also contains celebrity coverage but mainly as relates to their influence in defining what is currently hip.

Soap Magazine

Fans of soap and drama in Australia will find themselves at home when reading the Soap Magazine. Soap magazine have opted to focus on this entertainment industry niche and keep its readers up to date with the lives of their favorite soap stars. You will also get to see reviews on both current and new series as well as coverage of significant real life events on the star players.

J-Mag

J-Mag is focused on music. It is heavily centred on Australian artists but also covers international musicians and genres too. You can find the latest news, reviews of just -released albums and tracks as well as music artist profiles and interviews.

There are in fact a wide range of Australian magazines that are about celebrities and fashion, and these are just a few of the more popular ones.

How To Turn A Five Minute Presentation Into A $ 200,000 Marketing Bonus

How do you increase your visibility by focussing on 'high pay off' activities to build your profile and profits?

Speaking in public is the fastest way to attract, win and even retain more profitable clients.

It is a 'one to many' activity that delivers an intense return on investment for your time and effort.

It also builds your expert power and recognized authority status.

When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.

Here's a personal case study of how to turn a five minute speech into $ 200,000 worth of media coverage.

"Malaysia – Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006.
Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $ 10 billion.

As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share firsthand insights on how to tap into the second strongest economy in South East Asia.

The marketing copy for the event was impressive.

"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.

Peter Kane has served as Austral's Senior Trade Commissioner in Kuala Lumpur since 2005.

Peter has a wealth of experience gained from assisting Australian exporters in diverse markets across the world for nearly 20 years. "

More than 250 people turned up to the breakfast. Including a columnist for Malaysia's most influential media vehicle, the The Star newspaper.

So why did the columnist choose to write a full page article about my five minute speech and not the two other more eminently qualified and experienced speakers?

Well, I believe there were five essential ingredients that made it irresistible to the media and journalist.

Here are the insider's secrets so you can achieve the same amazing success with your next speech.

1. Emotional Connection.

As US speaking coach Doug Stevenson says when he talks about strategic storytelling – making content come alive, "emotion is the fast lane to the brain" and you must feel genuine emotion to connect with your audience.

2. Tell A Story.

Relevant stories are a powerful tool to illustrate key points.

My most relevant personal story to my Malaysian message was my 'walking barefoot on hot coals experience' at an Anthony Robbins Unleash The Power Within seminar I attended in Kuala Lumpur with 4,000 other delegations.

Even the world's most powerful communicators use personal stories. Take for example British Prime Minister Tony Blair.

He was in Australia for the recent Commonwealth games and got a speech to federal parliament on March 27th.

His speech was covered in the Australian media and here's part of that speech and in particular a personal story.

"Australia may not be in my blood, but it is certainly in my spirit.

Australian Peter Thompson, and introduced to politics by another, Geoff Gallop, both dear friends to this day. I've been back many times. I love the people, love the place, always have and always will. Australia is just a very special place to be. "

3. See, Hear and Touch.

Use descriptive words to create visual, auditory and tactile anchor points for your audience.

Paint the picture and create the movie in their minds.

4. Make It Personal.

Share something personal from a place of vulnerability and you create instant rapport with your audience.

5. Have A Strong Call To Action.

Make sure your audience take action after listening to your speech.

If you go to my blog an unedited version of my "Meet The Ambassadors" presentation is available now for you to listen to.

And, here is the story Personal touch to success, Insight Down Under: By JEFFREY FRANCIS that appeared in the Star newspaper.

And how did I come to value this story at $ 200,000. Well to take out a full-page advertisement in the Star newspaper would cost $ 50,000. But editorial coverage is four times more credible than an advertisement and you need to multiply the advertising cost by a factor of four.

Now this method is not recommended by industry bodies such as the Public Relations Institute of Australia. But it does provide a useful framework.

And of course, the story is available for the world to see on the Internet.

7 Steps to Creating a Concise Small Business Marketing Strategy

Taking a strategic approach to marketing your business is no longer a luxury afforded to established businesses and big industry players.

If you hope to consistently grow your business and compete in the new global marketplace, you must be able to successfully plan and execute a strategic marketing plan cost-effectively and with a focus on Return On Investment (ROI).

Unfortunately, many small business owners and solo-preneurs join the ranks of the self-employed without a strong understanding of the fundamentals of strategic marketing, instead taking a “see what comes” approach, which invariably leads to lower-than-expected results and is a big contributing factor in the stratospheric rate of new business failures.

To help you plan your strategic marketing approach, here are the 7 Steps To Creating A Concise Small Business Marketing Strategy:

Step 1: Create A Marketing Vision

Do you know what you’re trying to accomplish with your marketing efforts; what your specific goals are when it comes to growing and building your business? Understanding where you are and knowing where you want to go is the essential first step to developing an action plan to get you there.

Step 2: Understand Your Market

Who is your perfect customer or client? Do you know or are you simply willing to take any business that comes your way? Being able to identify, understand and empathize with your potential customers will demonstrate to them that you can relate to them and are genuinely concerned about providing them a solution that works for them.

Being able to “speak the language” of your potential customer will allow you to gain their trust and build rapport much more quickly, ultimately leading to greater success.

Step 3: Know Your Competition

What do your competitors do well? What do they do poorly? How will you differentiate yourself from them in the minds of your prospective customers?

Doing the right kinds of competitive analysis, including becoming a customer of your competition so that you know first-hand what they offer and how well or poorly they deliver on the sale.

You can learn a lot about their customer service, shipping methods, product pricing & quality and much more by becoming their customer. You can also find out if and how they continue to market to you after the initial sale has been completed.

Step 4: Craft A Compelling Message

Once you understand what your goals are, have a clear understanding of what the market wants, what is important to them and what holes you can fill in the market by doing a complete competitive analysis, you can then craft a compelling marketing message to clearly and concisely convey the benefits of your service offering.

Your message should always be benefit-driven and speak directly to the emotional wants and needs of your prospective customers. Your goal is to answer the two most important questions before they are ever asked: ‘what’s so good about that?’; and ‘what’s in it for me?”

Finally, your message should illicit a response. Gone are the days when getting “exposure” (also known as branding) is enough to ensure your success. Today, you must be focused on marketing efforts that generate an immediate result so you can effectively gauge your return on investment.

Step 5: Selecting Message Delivery Systems

There are thousands (or rather, tens and even hundreds of thousands) of different ways you can market your message in the attempt to reach your market; however many of them will be ineffective at best.

Using your customer profile, you can begin to do research on how to reach your prospects in the places they are already spending time. There’s no point in advertising in a magazine for dogs to promote your cat training system!

Do you want to advertise in the paper, online or through direct-mail? What about yellow pages, white papers or trade publications? How about more “guerrilla” style marketing such as staged events, public relations or street-teams?

There are too many options to list and it is your job to determine the right ones to reach your market in the most cost-effective way possible.

Step 6: Tracking Your Results

How will you know whether your marketing efforts are successful or whether you are simply throwing good money after bad by renewing a losing campaign? Tracking your efforts is a key component, made easier by taking a direct-response approach with your marketing campaigns.

Using unique tracking codes (and requesting this information at the point of sale) will help you know where your business is coming from so that you can track your conversions appropriately.

Having buyers clip a coupon, quote a VIP Access Code or type in a specific website address for each different campaign are all simple ways that you can begin to track the effectiveness of your marketing with the goal of doing more of what works and less of what doesn’t.

Step 7: Creating Marketing Systems

Once you have a marketing plan in place that is working, how will you automate or systemize it so that you can become even more effective with your time, getting more and better results while putting in less human effort?

By developing a funnel approach to your marketing you will be able to create a sense of continuity from one level of the funnel to the next. Not only will your clients feel more comfortable along each step, you will also know how to respond or what action to take whenever you have an interaction with that client, based on where they are in the funnel process you’ve developed.

Wealth Building: The Key to Creating Your Own Wealth Creation Plan

The number of people who do not dream of becoming wealthy are few and far between. While money is not everything, it sure makes make life easier. Having too little or too much money both create problems to deal with, but would not you rather have problems with too much money? I've looked all over the web at different methods or claims of creating wealth. It's a shame that there are so many people out there who are using the method of telling someone how to become rich to become rich themselves. Grounding ourselves in the founding principles of our company, trust & truth, I can not tell you any guaranteed way to become wealthy. Quite honestly there is no magic formula for doing so because each one will have unique experiences in their individual circumstance. That said, I'll share with you the techniques I've used to build my own wealth plan. It's something I've created an acronym for: LACED (TM).

The LACED principle (TM) is fairly straightforward. LACED (TM) stands for:

  • Leverage
  • Automated
  • Compounding
  • Ethical
  • Duplicatible

If you create a plan using all of these principles, you'll probably have a strong plan.

I've heard many wealthy people speak about leverage. Basically you'll want to use as much leverage as possible to build wealth. You can do so by utilizing vehicles that allow you to control large assets with smaller assets. Some examples of this are, buying an investment piece of real estate with 10% down. This is incredible leverage if you think in terms of the fact that you can control $ 180,000 worth of property for $ 18,000. In some cases you may be able to control real estate with absolutely no money down! Another example would be buying stock options. In this case you purchase the right to buy or sell stock but not the obligation. This is a highly risky proposition and should not be tried without extreme due diligence and some understanding of how options work. Suffice it to say that with options, you can control 100 shares of stock (1 contract) for a small fraction of the price of the underlying security. By the same token, a small movement in the right direction on the underlying security can magnify the value of the option considerably.

Next, you should try to automate as much of your plan as possible. Anything that does not require you actively working on it will free your time to build greater momentum towards your wealth goals. The internet has greatly enabled strides in this way. Consider how quickly you can buy and sell stocks online, research real estate information, or even sell products completely online through an automated payment process.

Compounding is one of the most powerful tools we can use to build wealth. There are a lot of different strategies for compounding. You may want to reinvest profits in your business to grow the business larger. You may reinvest your returns in the stock market to grow your portfolio more quickly. The more you are able to make your existing assets work for you, the faster you will propel yourself towards wealth.

Some say that doing things ethically is more of a moral choice than an actual tool for wealth creation, but I will counter with the fact that every major religion on earth I have learned in some way said what goes around comes around. In other words if you cheat, you're always going to lose. Deal with everyone honestly and you'll get rich faster. An interesting take on this is something many people will not think about. When you do not have a lot of cash, you do not want to spend money on CPAs, Attorneys or other professionals to help you grow your wealth. You'd like to have their service but do not want to pay the price. This is not ethical. You would not want to give your labor away, and yet you feel they should. This is where those ethics are really going to make a difference! You get what you pay for and if you try to be cheap you'll very likely get cheap advice.

Finally, you want to make sure the core components are as duplicatable as possible. If something works one time, it may get you a large gain, but if it does not work twice it may give you a huge loss the second time around. I've had a lot of my mentors telling me that a lot of small gains are much better than having one big home run. Find things that leverage, compound and are as automated as possible and then pick those that are duplicatable and you will have an astonishing wealth building machine in place.

I hope you can take this lesson and build your own wealth plan with it. It may sound vague and it is, but I believe it holds all of the secret ingredients you'll need to work your way towards having your wealth future all LACED up!

All the best to you!

Bettie Page – The World’s First Supermodel

  • The World’s First Supermodel
  • If Only She Was The Girl Next Door
  • Most Likely To Succeed
  • The Bangs Have It
  • News Flash, Brunettes Have More Fun
  • Miss Pin-Up Girl Of The World
  • Blue Crush
  • The Klaw Has You
  • The Later Years
  • Divine Bettie
  • Professional Woman
  • The Girl With The Perfect Figure
  • The Betty Pages
  • Rock-A-Who?
  • Blue Iguana
  • Burlesque Queen
  • The World’s First Supermodel

    Naughty. Nice. Daring. Shy. Exotic. Simple. Bettie page could inhabit the full spectrum making her a goddess among women. Now the raven hair beauty is doing it again by ring leading a resurgence of pin-up popularity.

    If Only She Was The Girl Next Door

    Much like Dean and Monroe, Bettie Page’s popularity during her day was short lived, but her impact has lasted decades. Bettie Page is her real name, she was born Bettie Mae Page on april 22, 1923 in Nashville, Tennessee. Stricken by hard times while growing up her family traveled all over the country in search of a better life.

    Most Likely To Succeed

    When she was ten, her parents had divorced and her mother was forced to place Bettie and her two sisters in an orphanage while she worked two jobs to save money. She worked hard during high school with activities in the student council and dramatics club, gaining the admiration of her classmates and voted, “most likely to succeed”. She eventually returned to Nashville to earn a Bachelor of Arts degree from Peabody College at Vanderbilt University.

    The Bangs Have It

    “Jerry Tibbs was the one who got me wearing bangs. For years I had my hair parted down the middle in a ponytail, tucked down around the sides. But he said to me, ‘Bettie, you’ve got a very high forehead. I think you’d look good if you cut some bangs to cover it.’ well, I went and cut the bangs, and I’ve been wearing them ever since. They say it’s my trademark.”

    News Flash, Brunettes Have More Fun

    “I don’t know what they mean by an icon. I never thought of myself as being that. It seems strange to me. I was just modeling, thinking of as many different poses as possible. I made more money modeling than being a secretary. I had a lot of free time. You could go back to work after an absence of a few months. I couldn’t do that as a secretary.

    Miss Pin-Up Girl Of The World

    1955 was a banner year for pin-up models, when Bettie Page was titled, “Miss Pin-Up of the World”. In January of that same year, she was the centerfold in Playboy Magazine. Hugh Hefner is a huge fan of hers and is still a close friend.

    Blue Crush

    “I was never one who was squeamish about nudity. I don’t believe in being promiscuous about it, but several times I thought of going to a nudist colony.” – Bettie Page

    “I love to swim in the nude and roam around the house in the nude. You’re just as free as a bird!”

    “I like being outdoors. I like to go cavorting in the nude in the forests. It is just another world. To take sunbaths in the nude.”

    “It makes me feel wonderful that people still care for me… That I have so many fans among young people, who write to me and tell me I have been an inspiration.”

    The Klaw Has You

    “The only person I did bondage for was Irving Klaw and his sister Paula. Usually they would shoot four or five models every Saturday. He wouldn’t pay for the regular pictures unless we did some bondage. So I did bondage shots to get paid for the other photos.”

    The Later Years

    Her popularity eventually faded and she disappeared from public view in the late 60’s. Many rumors circulated about her demise, but in actuality she tried her hand at domestic married life, which failed miserably.

    Divine Bettie

    Her attempts at a normal domestic existence were further hampered when she started suffering from severe mental trouble, which led to her stabbing three people. After that, bettie took what might seem like a dramatic turn and entered a religious seminary to briefly work as a christian missionary.

    Professional Woman

    The Bettie Page t-shirts on American Pop Culture Encyclopedia [http://www.AmericanPopCultureEncyclopedia.com/bettie%20page.htm] are officially licensed directly from Bettie Page herself, however these days she doesn’t make public appearances and her exact location in southern California is a closely guarded secret.

    The Girl With The Perfect Figure

    Her measurements during her glamour modeling days: 36-24-36 1/2. 5′ 5 1/2″ tall.

    The Betty Pages

    She is sometimes credited as Betty Page, rather than Bettie Page. During the 80’s she once again shot to popularity with a comic series named for her called, “The Betty Pages”. The comic brought her a new audience and ever since has been regarded as an icon.

    Rock-A-Who?

    Another comic book played a major roll in rocketing her to stardom during her early years. Dave Steven’s comic book, “The Rocketeer” featured a raven haired beauty greatly inspired by Page. Long after, the comic was adapted into a feature film with Jennifer Connelly in the role initially based on Bettie Page.

    Blue Iguana

    While rehearsing for a role as a stripper, Daryl Hannah would don a Bettie Page disguise and strip in los angeles strip clubs during off-peak hours.

    Burlesque Queen

    “I was not trying to be shocking, or to be a pioneer. I wasn’t trying to change society, or to be ahead of my time. I didn’t think of myself as liberated, and I don’t believe that I did anything important. I was just myself. I didn’t know any other way to be, or any other way to live.”

    Redefining Safe Sex On Campus

    Not long ago, a young father sat next to me on a plane.

    He was traveling with his family, though they were sitting elsewhere. We got to talking about our relative children. His older daughter was about 9 or 10 years old, and he had a couple of youngger sons. My own daughters are both out of college. In the course of our conversation, he remarked to me that sending a daughter to college seemed much more frightening than sending a son.

    I told him that if I had children approaching college age these days, I'd probably feel the opposite.

    Sure, you naturally worry about the physical safety of a daughter, though that may reflect more cultural bias than reality. Certainly there is a lot of concern about sexual assault and other mistreatment of women on campuses across the country. But we know the basics of how to protect and defend against these assaults; we also know how to respond if something terrible actually happens. You can counsel a daughter on ways to stay safer, though whatever she takes your advice depends on the daughter.

    But what do you say to a son who goes to a campus where administrators are under pressure to be investigators, candidates, judges and juries? Where those administrators are given the impossible mission of protecting the rights of both parties in an alleged assault while making sure women receive more or different or better justice than they can get from real police, attorneys and courts?

    The answer, I think, is that boys (and also girls) coming on college campuses today have to be taught safe sex, and that this means far more than just using physical protection during the act. Of course it means stimulating all prospective partners with respect and sensitivity. Of course it means understanding that "no means no." But it also means understanding that when the issue is presented as "yes means yes," the burden may be shifted to the accused to somehow prove the other party consented to everything that happened.

    Even if you did have proof – even if you required every prospective partner to give a video statement including their name, the date and a list of all the activities on which you are about to embark by mutual consent – you or an organization to which you belong may still be accused of something that you either did not do or did not realize you were doing when you were doing it. How, for example, can you know that a partner who is willing to engage in acts A, B and C does not wish to participate in act D, if she does not tell you? This can and will certainly be described as a violation of "yes means yes" requirements, regardless of practicalities or consequences.

    Are false rape accusations rare? So we're told. But they do happen. They have happened repeatedly in circumstances as varied as those of Tawana Brawley in the 1980s and the Duke lacrosse case of the mid-2000s.

    Joining these high-profile examples is the story that ran in Rolling Stone last fall, in which a University of Virginia student described an implausibly violent gang assault at a fraternity, an event which several journalists were all too willing to assume had actually taken place. The magazine issued a retraction in December when it became clear that elements of the source's story did not hold up to scrutiny; last weekend, a full report from the Columbia University Graduate School of Journalism examined the many journalistic failures that led to the magazine presenting the allegations as not only plausible, but true. (1)

    The UVA fraternity where the alleged rape was meant to have taken place has said it has plans to pursue a lawsuit against Rolling Stone for defamation. And, given ironically given that several of the journalists involved in the story blamed their errors on too much deference to the source in question, many activists have filed the accusations that will make it harder to pursue justice for actual survivors of on-campus sexual assault.

    Journalists are not the only ones who were willing to swallow such an extreme story. The original Rolling Stone article went viral when it was published, appealing 2.7 million views online. The article arrived amid an intense debate about the way colleges handle rape allegations, spurred by numerous federal investigations, a Columbia student who responded to what she saw as a miscarriage of justice with a high-profile performance art project, and a White House initiative with prominent sports and celebrity endorsements. Given the context, there was a large audience primed to swallow the Rolling Stone's faulty journalism whole.

    We are approaching an era where college sexual assault cases may become as much an item of hysteria as the daycare sexual assault mania of the late 1980s and early 1990s. There are proposals being floated that colleges mete out their own punishments, independent of the courts. A recent opinion piece in The New York Times revisited an on-campus assault the author reported in the 1990s, in which the criminal charges against the man she accused of raping her were dismissed, but a university panel found him liable for the assault (though his punishment was limited to a reprimand via letter in his file). The author wrote, "The burden of proof in a criminal trial is often unattainable in typical sexual assault cases, where the assault occurs between people who know each other, in private quarters with no witnesses, often with alcohol involved […] The burden of proof on college campuses, typically framed as a preponderance of evidence, is more realistic. " (2)

    In other words, the answer is not to improve how campus assaults are handled by the criminal justice system; the answer is to force universities into the position of making up for any miscarriage of justice, preferably by expelling the accused student on weaker evidence than a court would require before imposing even a sentence of probation or community service, let alone jail time.

    So if you, young man, are accused during your senior year, you may be expelled from a school in which you have invested hundreds of thousands of dollars, after a proceeding in which none of the standard rights of due process, effective counsel or cross -examination of witnesss may apply. Good luck transferring to a similarly prestigious campus, in hopes of at least completing your degree, under those circumstances.

    Sexual assault is a vicious crime that demands – and receives – severe punishments. These include, in many cases, lifetime inclusion on sex offender registries. Such penalties should be meted out only with strict protections for the rights of the accused parties. Campuses are utterly unequipped to provide such protections, just as they are butly unspecified to investigate and prosecute such crimes. If we want to take any lingering stigma out of suffering a sexual assault (and I do not know why anyone today would consider it worthy of stigma), if we want victims to really believe that nobody sees them as somehow responsible for what has happened , weought to start by applying the same principles of law and journalism to sexual assault that we apply to any nonsexual, physical assault that happens in a public park or a backstreet alley. Or a college dormitory, for that matter.

    In a less hysterical era, we would demand colleges immediately report allegations of sexual assault to the criminal authorities, just as we demand such reporting from teachers and doctors when there is evidence that a minor is a victim. But if the federal government requires campuses to set up a parallel court system, then everyone who sets foot on those campuses had better be prepared to practice safe sex – with all the documentation they can muster.

    Sources:

    1) Rolling Stone , "Rolling Stone and UVA: The Columbia University Graduate School of Journalism Report"

    2) The New York Times , "Sexually Assaulted at UVA"

    100 Tips to Market Your Music – Part 1

    Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user – the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.

    As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. Music companies are looking for artists that already have fan bases, sold CDs, and are already ready to move up to a higher level. Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough.

    Promo Tip # 1 A music artist must start somewhere, that's usually locally, but it's better to not just die in without a plan. But begin you must. Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.

    Promo Tip # 2 Image is everything. Image is the complete package – artist / band name, look, performance, merchandise, and style, to how that brand is marked. A stage name can be a descriptive statement of the image you or your band project. Be unique and interesting to look at in some way …. build your own unique stage persona.

    Promo Tip # 3 Word of mouth has always been the best promotion – tell people what you do. Get people talking. Create your buzz by just giving enough info to get people interested, but hold some secrets close.

    Promo Tip # 4 Those that promote the most win.

    Promo Tip # 5 You may be a really great talent, but without getting out there and consistently marketing yourself, networking, meeting the right people, maintaining your image, and being humble, your talent will only get you so far.

    Promo Tip # 6 Be innovative in your promotional efforts! The Internet has made it possible to hear a LOT more music, from a LOT more artists. You are now a very small fish in a very large pond – you will need to find a way to stand out, above and glow in the dark. Think beyond the box on every promo tip.

    Promo Tip # 7 Learn web basics to use the Net to your advantage. The Internet thrives on links, quality content, keywords and consistency. Properly use the tools of the Internet to build your online brand.

    Promo Tip # 8 Create a web site. Buy your own artist name or band name URL for your web site, keep it simple, easy to remember, make sure it loads quickly and is easy to navigate.

    Promo Tip # 9 Submit your web link to online music directories, search engines, good music resource sites, in the best possible descriptive category. Use niche sites like tour date sites, lifestyle, regional, music magazine, music ezines, music Blogs and similarly themed sites.

    Promo Tip # 10 Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.

    Promo Tip # 11 Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, do not waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.

    Promo Tip # 12 Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.

    Promo Tip # 13 Send press releases and reviews of your shows to local print publications, magazines and event papers. When writing press releases, read up on "press release tips" and the like to tweak your presentation.

    Promo Tip # 14 Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture. The money spent on a photographer that can capture your music "image" is money well spent.

    Promo Tip # 15 Collect addresses and email addresses (email is free!) To keep your fans current on what you are up to. When building your lists, try to list their location – city, state and zip with a bit of personal input about that fan. This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.

    Promo Tip # 16 Practice and practice and practice. Lunevity in the music business means learning new things, constantly creating, and always improving.

    Promo Tip # 17 Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live – online and off. Your audience is a specific crowd of people so do not waste time being where they are not.

    Promo Tip # 18 Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.

    Promo Tip # 19 Create your own support group of family, friends, and school mates – communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there. Delegate tasks to the appropriate people.

    Promo Tip # 20 Online send out press releases and reviews of shows via all appropriate sites.

    Promo Tip # 21 Get online air play. There are a lot of indie radio webcasts, join sites and do what you have to do to get on the playlists.

    Promo Tip # 22 Create an interesting banner to drop in your forum signatures or other online locations. Many message boards will let you leave a link and / or banner in your signature, but do not like blatant advertising.

    Promo Tip # 23 Brand your name across the world and be ever mindful of the image you wish to portrait whenever out in public or online. When it's in print, it's permanent.

    Promo Tip # 24 There is such a thing as overkill, in that it is better to describe your band / music as "we sound similar to the Beatles" rather than "We are the biggest thing since Led Zeppelin!" (or better than). So word your description accordingly.

    Promo Tip # 25 The music business is in the business to make money. If your career is in music, know when to be businesslike.

    Promo Tip # 26 Learn every area of ​​the business you are in. Knowledge is power.

    Promo Tip # 27 You must network. Meet people, get out there, shake hands, listen to them as well and let them know about your music. Build those relationships.

    Promo Tip # 28 Be on friendly terms with other bands and artists in your area.

    Promo Tip # 29 Create a "street team", online and / or offline … they are core people that wish to help you further your marketing efforts. Give away free tickets, CDs or merchandise to your street team as incentive.

    Promo Tip # 30 Announce every song, every CD, decent chart position, contest win, top sales on releases, announce anything and everything to stay in the public's eye. If you can not write a decent article up for the press release, get someone that can. Write a review of every gig and get feedback from local VIPs, fans, whomever matters and include the best quotes. Is it news worthy? Write and promote it. Get the most mileage you can from your promotional tactics.

    Promo Tip # 31 Never mail your CD without a purpose or a contact person's name on it and expect miracles. Far better that the contact person knows to expect your CD, his or her name is spelled correctly, and you are mailing it to a company that actually works with your style of music.

    Promo Tip # 32 Wear your band! Get a jacket, t-shirts (etc) and add your band name or logo on it. Wear it everywhere and be a walking advertisement. If you have a niche fan base, think of a merchandise item that they have that on course!

    Promo Tip # 33 Create an interesting band logo. It can be a conversation starter or a potential contest question.

    Promo Tip # 34 Join a Songwriting Circle. This is a local idea (although it is possible through the Internet), to meet with other songwriters in your own area and share your songs. You can get feedback on your work, share ideas and tips, possibly collaborate on work, learn about what's happening locally, help each other in many ways. If you wanted to start your own circle or look for one, you could use Craigslist for your Wanted or Needed post. Most ask that you will open minded and dedicated, with a willingness to listen and give feedback.

    Promo Tip # 35 Burn your best song as a single. On the CD and cover include ALL contact info, website, names, etc and distribute that CD where you go, for free.

    Promo Tip # 36 Have a custom vinyl car wrap created about your music / band and put it on your car. OR a use a magnetic door sign for your vehicle will work as well.

    Promo Tip # 37 Cross promote online on your web sites with local bands as well. You give them a boost on your site and they give the same back to you. Ask other people to LINK TO YOUR music site from their website!

    Promo Tip # 38 Introducing your band whether in person or online has a lot of similarity in speech writing techniques, in that you have to grab the reader, listener or viewer in the first 30 seconds. Your opening line needs to have punch, snag the audience and reel them right in. Remember the rock group KISS and "Are you ready to Rock? !!" Find your attention getting line and use it. Do not fall victim to the less inspiring, "um, hi guys, um, we are the 'Example' band …"

    Promo Tip # 39 Use Internet class ads as well as local newspapers to promote upcoming events and possible collaborations with others. Print papers and magazines need advance notice so plan accordingly.

    Promo Tip # 40 Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.

    Promo Tip # 41 Be outrageous or controversial. Shock value can work, but it can backfire too. Can you maintain the image? It has worked for many, but was a disaster for many more. Think this tip out.

    Promo Tip # 42 Create a fan club online and get them to spread your banners, links and provide content for them to spread.

    Promo Tip # 43 Who are the VIPs in your community – who are the popular people in your area? Get to know them, give them a free CD and invite them to your show. When they speak, others will listen.

    Promo Tip # 44 Create a video and get on YouTube. Place your video on all relevant video sites. Video Scrapbook (or Diary) your music band's progress, accomplishments, and jam sessions. This could make for good clips in other projects.

    Promo Tip # 45 Have a CD, digital download and other merchandise for sale. Generate some sales so you have something to invest in other areas of your marketing effort.

    Promo Tip # 46 Have star quality, but do not be a big-head. Let people know you are professional and have the ability to be a long lasting star in this business.

    Promo Tip # 47 Never Spam email.

    Promo Tip # 48 Have a press kit ready to send out or email. Have it neatly organized with a brief bio, a short description (about 30 words or less) on what you sound like, full length bio, quality photos, music samples, current press releases and quality newsworthy items, song lyrics, radio airplay and chart position information, and detailed contact information.

    Promo Tip # 49 Join online music groups and newsgroups.

    Promo Tip # 50 Be a bit mysterious, hold back and leave them wanting more. Timing is everything for some info, releases, etc.

    Promo Tip # 51 Create a music slogan of up to 8 words (less is better) that quickly, accurately and in a catchy manner describes your music in a real way.

    Promo Tip # 52 Get a review, honestly is the best policy, but never brutality. Many times someone will return the favor and it shows your knowledge, your twist, on the music created.

    Promo Tip # 53 Print up posters and / or flyers about your upcoming show and post them where your type of fans would hang out and include your web link, show date, name of CD, where CD can be purchased.

    Promo Tip # 54 Get into podcasting and videocasting yourself or making your music available for podcasting.

    Part 2 of 100 Tips to Marketing Your Music continues the remaining promo tips plus some bonus ideas!